Clinical trials: two words that can change cancer
A clinical trial can give you or a loved one an additional option for cancer care
Many times, a clinical trial may offer access to emerging study treatments, and it may help advance cancer research for all.
People participating in a cancer clinical trial—also known as a cancer trial—can receive additional care, including specialized attention and monitoring from a dedicated team of doctors and nurses connected to the study.
Whether your cancer diagnosis is new or you’ve lived with cancer for years, you may want to consider a clinical trial. Bringing up a clinical trial helps ensure all available and appropriate treatments are considered.
Test your knowledge
of cancer clinical trials
Cancer can change lives, but clinical trials can change cancer
change cancer
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Inside a car, a mom is sitting in the passenger seat. She is lost in thought. Rain streams down the windows.
Background music begins.
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Cut to the mom, seen through the passenger side window. Rain streams down the glass. Her husband is in the driver’s seat and looks over at her.
VO Mom: I’ve got something to tell you.
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The car drives away.
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The mom and dad are sitting at a dining room table with their daughter.
VO Mom: I have cancer.
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Close-up of the daughter’s reflection in the glass tabletop. She is wringing her hands.
VO Daughter: Cancer?
VO Announcer: It only takes…
[00:12-00:14]
The dad is giving his daughter a reassuring squeeze. She is processing the news.
VO Announcer: …one word to change everything.
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Cut to a close-up of the mom’s face as she reassures her daughter.
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The mom is touching her daughter’s face as she and the dad continue to reassure their daughter.
VO Announcer: It changes how others see you.
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Cut to a woman in a pink sweatshirt sitting in a dimly lit room. She is curled up on her sofa. Light streams through the windows.
VO Announcer: How you see yourself.
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Reverse angle of the same woman through the living room window. There is a faint knocking at the door and the woman turns her head.
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Cut to a man walking through an urban park in the sunshine. Water cascades in a fountain. He looks over to his right as something catches his eye.
VO Announcer: How you see the world.
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As the man walks, over his shoulder, there is an older couple sitting on a bench in the sun. They are smiling and feeding pigeons.
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Close-up of the older couple. They are smiling, enjoying the sunshine on their faces.
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Cut back to the walking man. He looks down, thinking about the older couple.
VO Announcer: And what you thought was important.
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Cut to a baseball field in the sunshine. There is a group of young girls practicing. In a line of players, one looks to her right, focused on something off-screen.
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The player is looking at her coach, sitting alone in the dugout. He is lost in thought while looking at his phone.
VO Announcer: But if cancer…
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Cut to a dark-haired woman standing in a doorway. She has a slight, encouraging smile on her face.
VO Announcer: …can change lives…
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With a reverse angle over the dark-haired woman’s shoulder, the woman in the pink sweatshirt is standing on the other side of the doorway. She smiles back at her dark-haired friend.
VO Announcer: …there are two words…
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Cut to an outdoor hospital courtyard. A blue-eyed woman is walking towards the man who had been walking through the park. She has a slight smirk on her face.
VO Announcer: …that can change cancer.
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Cut back to the baseball field. The young player runs over to her coach sitting in the dugout.
VO Announcer: Clinical…
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The coach looks up from his phone and smiles as he sees the young player.
VO Announcer: …trials.
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The coach leans forward toward the young player.
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The coach and player smile and talk to each other through the dugout fence.
VO Announcer: Two words that anyone…
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Cut to a wide shot of the baseball practice. The coach jogs out of the dugout.
VO Announcer: …can bring up.
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Players run by and the coach is directing them in a drill.
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Cut back to the older couple on the bench in the park. The older man throws birdseed to the pigeons.
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Close-up of the older woman looking up and smiling.
VO Announcer: Because…
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Cut back to the dining room scene. The mom is smiling.
VO Announcer: …when we’re…
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The dad and daughter are together at the dining room table, smiling back at the mom.
VO Announcer: …up against it,
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Cut to the woman from the living room. She out for a run with her friends. She is smiling in the sun.
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Cut back to the hospital courtyard, where the blue-eyed woman and the man from the park are hugging.
Announcer VO: …we need all the help…
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Close-up of the man’s face as the couple hugs. The man’s face moves slightly out of focus, as the SUPER comes on screen.
Announcer VO: …we can get.
SUPER: Cancer changes lives
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Camera stays on the man’s face, slightly out of focus, as the next SUPER comes on screen.
SUPER: Clinical trials can change cancer
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Close-up of the blue-eyed woman while the couple hugs. She looks up with a slight smile on her face.
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An all-red screen with a SUPER appears.
SUPER: Visit CancerClinicalTrials.Lilly.com
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Another all-red screen appears with the “Lilly A Medicine Company” logo in the center and the and LEGAL SUPER at the bottom of the screen.
Background music ends.
LEGAL SUPER: GP00001; Digital; 04/2025; EN. ©Lilly USA, LLC 2025. All rights reserved.
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